Be Free from Bad Ingredients [Free from] Fluoride, Sugar, Gluten, Paraben, Animal Test, BPA, SLS, GMO, and Sulfate [Organic Ingredients] Mastic Oil, Camellia Sinensis Leaf Extract, and Coconut Extract for Natural surfactant Confident Smile [Whitening effects] Includes 35% of HYDROGEN PEROXIDE which is the best natural whitener. It's the highest percentage in South Korea. Hope you have a confident smile with our toothpaste. For Sensitive Gum and Oral [Anti Plaque] Not only whiten teeth' natural color but also good for preventing gingivitis, anti-plaque, and enamel-safe teeth whitening. As demonstrated by the U.S. Food and Drug Administration. Read more Aqua Mint Spear Mint Basil Lemon Grapefruit Charcoal Jasmine Feature Teeth whitening effect Teeth whitening effect Bad breath care Bad breath care Bad breath care Flavor Aqua Mint Spear Mint Basil lemon Grapefruit Jasmine Mint Cooling 90% 85% 95% 90% 80%