Help remove everyday surface stains with the Colgate Optic White Whitening Toothpaste with Charcoal. This whitening toothpaste pack removes 95% of daily surface stains* for a brighter smile. Get ready to reveal a smile that’s ready to shine with the Colgate Optic White Whitening Toothpaste with Charcoal. The Colgate Optic White Whitening Toothpaste with Charcoal uses a patented whitening formula to remove 95% of daily surface stains*. Using micro-polishing actions, this whitening stain removal toothpaste removes 5X more surface stains.** Plus, this toothpaste comes in a refreshing Cool Mint toothpaste flavor so you can enjoy minty freshness every time you brush. Colgate Optic White Toothpaste with Charcoal is a sugar free and vegan toothpaste that is enamel-safe for daily use. This teeth whitening toothpaste is also an anticavity fluoride toothpaste to help prevent cavities. For whitening that works, choose the Colgate Optic White Whitening with Charcoal Toothpaste Pack. *after 2 weeks of twice daily use **vs. ordinary, non whitening toothpaste after 2 weeks of continued use