Product Description Awaken your smile with Colgate Total Whitening Toothpaste. Specially crafted to give you a whiter smile and complete protection, this teeth whitening toothpaste features unique dual zinc antibacterial technology for stronger 24-hour bacterial defence for your whole mouth*. Our Colgate whitening toothpaste not only protects against cavities and reduces plaque but also strengthens enamel and revitalises gums. In addition, this Colgate toothpaste contains a dual zinc and arginine formula to keep your smile protected. Enjoy fresh breath and confidently show off your smile. Clinically proven to deliver superior bacterial reduction on teeth, tongue, cheeks, and gums*, our toothpaste whitening formula removes stains, leaving you with a bright, confident smile. Ingredients Glycerin, Aqua, Hydrated Silica, Sodium Lauryl Sulfate, Arginine, Aroma, Zinc Oxide, Poloxamer 407, Xanthan Gum, Cellulose Gum, Zinc Citrate, Tetrasodium Pyrophosphate, Benzyl Alcohol, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Phosphoric Acid, Mica, Sucralose, CI 74160, CI 77891 Directions Apply a pea-sized amount to toothbrush. Brush in circular motions for 2 minutes, focusing on all surfaces of the teeth. Rinse thoroughly after brushing. Safety Warning For external use. Do not swallow. Keep out of reach of children. Box Contains 1 x Colgate Total Advanced Whitening Antibacterial and Fluoride Toothpaste 125 ml Manufacturer Contact Information Colgate-Palmolive, Guildford, GU2 8JZ. See more