Fluoride free toothpaste without compromise. Fygg's formula contains ingredients intended to restore and nourish, all without the need for fluoride or essential oils, which damage the delicate ecosystem in the mouth. Meet the Creators of Fygg Founder: Dr. Mark Burhenne My entire career, I’ve been frustrated with the toothpaste options on the market. I was given the nickname "Mr. Consumer Reports" in dental school for my obsession with researching everything from toothpaste to stereos to car seat safety. Even hydroxyapatite toothpaste had ingredients I did not stand behind—like emulsifiers, surfactants, and essential oils. I emailed manufacturers and urged them to make a new kind of toothpaste—something remineralizing but also oral microbiome-nourishing—but no one wanted to do it. They said it was impossible. Founder: Dr. Staci Whitman After losing both of my parents to preventable disease at early ages, I began questioning a lot with our current medical system, how our environment and daily exposures play a role in our health, and how patients were not getting the appropriate support and answers they need to thrive. Over time, I began practicing dentistry with a different perspective, creating a new practice model and looking for a more root-cause and upstream approach. I decided to pursue pediatrics for this reason: to help children thrive before they had chronic health issues or dental disease. Founder: Catharine Burhenne After my daughter was hospitalized with a kidney infection and had to undergo months of IV antibiotic treatment, I threw myself into the research for microbiome health. No surprise, but the oral microbiome was at the front and center of that research, and reestablishing and nourishing a healthy oral microbiome for my daughter was critical after she recovered from surgery. We all chose the name Fygg because we dreamt of starting a movement. “Feed Your Good Guys” is a call to action for all of us to think differently about our mouths and oral health. The oral microbiome has always been an afterthought—until now! Dental Varnish Toothpaste (Mild Mint) Toothpaste (Vanilla Vibes) Toothpaste (Chocolate Swirl) Toothpaste (Coconut Cream) Add to Cart Add to Cart Add to Cart Add to Cart Add to Cart Customer Reviews 4.2 out of 5 stars 32 4.4 out of 5 stars 453 4.4 out of 5 stars 453 4.4 out of 5 stars 453 4.4 out of 5 stars 453 Price $124.99$124.99 $14.99$14.99 $14.99$14.99 $14.99$14.99 $14.99$14.99 Fluoride Free ✓ ✓ ✓ ✓ ✓ Dentist Formulated ✓ ✓ ✓ ✓ ✓ Made in the USA ✓ ✓ ✓ ✓ ✓ Toothpaste no data ✓ ✓ ✓ ✓ Nano-Hydroxyapatite Concentration 8.6% 3% 3% 3% 3% Flavor Mild Mint Mild Mint Vanilla Vibes Chocolate Swirl Coconut Cream Size 1.36oz 4oz 4oz 4oz 4oz