I've been using this product 3x daily for about a month (3wks). I was a little hesitant to buy it because some of the reviews act like this is puke-inducing stuff. It does taste salty and takes a little getting used to, esp. if you are transitioning to this from OTC toothpaste (like I was). But after you get used to the saltiness, it is actually wonderfully minty and pleasant to brush with! I read other reviews that mentioned the impracticality of trying to dispense it from the plastic bottle it comes in, so I just went ahead and transferred it to a clean, empty glass spice jar. It works so much better for pouring into my hand and dipping my toothbrush in, or dipping into the jar (although that's probably a bit messier). I recently had a dental cleaning and exam, and the dentist complimented me on how clean and healthy my teeth looked (and I'm someone who struggles with cavities). My mouth feels very fresh after I brush with this, and my teeth feel squeaky clean! With how frequently I use it, I'm pleasantly surprised by how it's lasted--I have about 2/3-1/2 of the container to go. A little goes a long way--one dip of my brush will be enough to clean my whole mouth. Overall, very happy with how well this cleans my teeth and gums, and probably going to buy the larger size next time to refill my little jar!