It’s been more than a year that I started using this toothpaste and since then it seems to help with cavities vs whitening. I’ve gotten a cleaning done about 4x at the dentist and not once did they say I have cavities. Mind you, I love sweets and candy! I’m impressed and for the price it’s a bit much but it’s worth it. I didn’t noticed a difference in whitening my teeth since I drink coffee on the daily. However, my teeth aren’t yellow either, so it’s possible that it’s working.I am in love with this! One of my front teeth had a dent in it (for lack of a better word) and now it’s gone. I love the flavor and this paste also whitens so well! It is a little pricey, but my teeth are priceless so I say it is worth it. I will be purchasing again, especially considering the plastic used is biodegradable!My last tube of toothpaste flowed like a volcano when I opened it so I let this one sit upside down for over a week hoping the air bubble would come to the top and I wouldn’t have this issue again, but no such luck. I like this toothpaste but I cannot be wasting 1 to 2 weeks of product every time I open it! It’s very frustrating and very wastefulToo minty for myself and my toddler.I love this toothpaste. So hard to find a real all natural paste and this one does it. It s really the only one ive found with no glycerine nor flouride. Just wish they had another non mint flavor for my toddler. She says it s too minty but i love it! Healthy and feels great! A bit pricey but it lasts awhile.I’ve had sensitive teeth for years and I have struggled to find a natural toothpaste that helps alleviate the sensitivity. I am happy to say my search is over. I love this toothpaste! You don’t need much to have the desired effect either. My only complaint is that the mint flavor is intense. It’s like chewing a box of peppermints. It might be okay for some, but it’s a bit much for this gal.Flavor is great!If you like paste over gel, this is for you! Teeth feel clean after brushing and the flavor is nice and minty.