Kid-Friendly Toothpaste: Davids fluoride-free toothpaste safely and effectively fights plaque, freshens breath, and naturally whitens teeth. Gentle Whitening: Micro polishing agents remove surface stains to safely whiten without causing the sensitivity normally found with peroxide or other bleaching agents. RDA of 101 to effectively remove plaque and surface stains while being enamel safe for daily brushing. Safe range per ADA (American Dental Association). Mouth Watering Natural Flavors: Kids and adults love our strawberry watermelon toothpaste. It's smooth, non-gritty texture makes it the perfect choice for little ones. Clean Ingredients: Our toothpastes are naturally derived and sourced from plants and the earth, with no animal by-products (vegan). Sulfate Free (no SLS), USDA Certified Biobased Product. No Artificial Flavors, Colors, or Preservatives. Sustainably Focused: Davids ditched the plastic for a recyclable metal tube, which is better for the planet and looks better on your counter. › See more product details