I'm a 30 year old millennial man who got teased for my color preferences throughout childhood. After years and years of defaulting to 'black' as my favorite color I decided to finally grow up. Lavender / Lilac / pastel purple is actually my favorite and now I have a matching toothbrush and water flosser.The settings are easy and the battery life is great. I'm coming from a first generation Quip and wanted something rechargeable. This was one of the only (if not the only) lavender rechargeable toothbrush I could find. Would recommend.Oh, and as someone with ADHD my dental habits have been terrible most of my life. But having something in a color that I actually like and find interesting has resulted in much more use and much better dental hygiene overall.