#1 Natural Toothpaste Brand, (Based in part on data reported by Nielsen through its Connect Service for the Toothpaste Category for the 52 week period ending 8/27/22, for the AOC market. Copyright © 2022 Nielsen.) Tom's of Maine Activated Charcoal Natural Toothpaste gently whitens teeth. Yes, you heard right. This fluoride toothpaste contains activated charcoal and is specially crafted to be gentle on your enamel and safe for everyday use, so you can help remove surface stains with every brush. Enjoy the cavity-fighting protection of this SLS-free toothpaste with the cool sweetness of Peppermint. Now, that's fresh. And when you're done using your toothpaste, you can recycle the tube! Check to be sure that your tube has the blue recycling flag on it, squeeze out as much of the toothpaste from the tube as you can, replace the cap, and place the tube in your recycling bin.At Tom's of Maine, we want to empower families to live more naturally. With more than 50 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 10% of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do.