I have tried Oral-B and Sonicare and Phillips, and I can say this is the best electric toothbrush I have ever owned. First of all, its beautiful. I know that seems ridiculous when its a toothbrush, but everything from the packaging to the charger to the bristles, it looks great and you can tell it's made from quality materials. It isn't a blight on your bathroom counter the way other electric toothbrushes can be.Second, its powerful but has multiple settings for people with sensitive gums. I think the power comes from the bristles, they're very unique in how fine they are. I prefer a more powerful electric toothbrush, and I thought Oral-B was as good as it gets. Wrong. This toothbrush is able deliver a really precise vibration that gets between the teeth and towards the gum-line. I am not a dentist but my mouth feels better after each brush. I also like the different settings because unlike other electric toothbrushes with alternative settings, you can actually feel the difference. I mean, the whiten setting literally pulses.Finally, i love the bamboo brush head and that this toothbrush already comes with a replacement head. Not the biggest deal in the world but its a nice touch and the bamboo looks great. Bonus that its good for the environment.Bottom line: If you care about your teeth (you should), give this a try. I plan on purchasing the whitening toothpaste and pen products next.