#1 Natural Toothpaste Brand, (Based in part on data reported by Nielsen through its Connect Service for the Toothpaste Category for the 52 week period ending 8/27/22, for the AOC market. Copyright © 2022 Nielsen.) Get squeaky clean teeth with Tom's of Maine Fluoride-Free Antiplaque & Whitening Toothpaste. This toothpaste uses naturally derived ingredients to help prevent tartar buildup and remove surface stains. The result? A whiter, brighter smile. Plus, the natural Fennel flavor will make you look forward to brushing. Now that's fresh. And when you're done using your toothpaste, you can recycle the tube! Check to be sure that your tube has the blue recycling flag on it, squeeze out as much of the toothpaste from the tube as you can, replace the cap, and place the tube in your recycling bin. Order Tom's of Maine Toothpaste, and discover our range of natural oral care products. At Tom's of Maine, we want to empower families to live more naturally. With more than 50 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 10% of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do.